Don't Be Misled. The Truth About Warehouses and BP8
- Daniel Weiss
- Oct 1
- 4 min read
Updated: Oct 14
It’s time for leadership that plans for people, not warehouses,
and builds a future worthy of West Windsor.
You may have received a flyer or seen a campaign advertisement from the incumbents' slate about the Bridge Point 8 (BP8) warehouse project on Clarksville and Quakerbridge Roads. It’s filled with misleading claims and scare tactics. West Windsor residents deserve the facts. Here’s the truth:
🚨 The “4,000 New Homes” Claim Is Completely False.
They state that any alternative to BP8 would require West Windsor to build nearly 4,000 new homes, including 500 affordable units in addition to our current obligations. That is simply not true. Official public records from the NJ Division of Community Affairs and the courts show that our total affordable housing obligation with BP8 included was 661 units. When BP8 was removed from the calculation, the settlement number dropped to 480. That's a difference of just 181 units, not 500. So was changing our zoning to allow for 5.5 million square feet of warehouses worth reducing our affordable housing obligations by 181 units? We don't think so. And there has certainly never been a “requirement” for 2,000 new homes on that property.
⏳ Delays Aren’t a Defense. They’re a Problem.
They note that construction might be delayed for years or may never happen. That’s not a reason to celebrate. It means the township is wasting valuable time and losing out on potential revenue that smarter development could generate. And if the project isn’t going forward, we’ve locked up prime land for nothing.
🚛 Truck Traffic Will Still Burden Our Community.
Claims about “protections” for residents are nonsense. This massive warehouse is in the middle of West Windsor. No matter which way the trucks turn, they’ll be on our roads. That means more congestion, more safety risks, more noise, and more air pollution for all of us.
💸 The Tax Revenue Story Doesn’t Add Up.
They claim BP8 will generate $14 million in tax revenue, but that number assumes all 5.5 million square feet will be occupied by high-end industries, requiring massive capital investments. That’s unrealistic. In reality, most basic warehouse space brings in closer to $1 per square foot, which means tax revenue would be closer to $5 million, if they are ever occupied.
Even worse, there are no confirmed tenants for this project. It's being built on speculation! And any revenue that does materialize won’t reduce school taxes. Municipal taxes only make up about 15% of your total tax bill. Much of that revenue will go toward the additional costs of maintaining roads, infrastructure, and emergency services for such a massive facility.
⚠️ Warehouses Bring Their Own Problems.
They warn that alternatives to BP8 would result in more traffic, crowded schools, and strain on municipal services. But the truth is warehouses bring the same problems: traffic, road damage, air pollution, emergency service demand, without providing the community benefits that thoughtful, sustainable development can offer.
West Windsor deserves better than misleading scare tactics and bad deals. BP8 is not a “win-win.” It’s a lose-lose. It locks up valuable land, limits smarter development, and puts developer profits over community needs.
🌟 A Better Vision for West Windsor’s Future🌟
The BP8 project is more than just a bad development deal, it’s a symptom of a deeper failure of leadership. For eight years, the current administration has relied on outdated thinking, reactive planning, and fear-based messaging to justify decisions that don’t benefit residents. Rather than engaging the community, pursuing partnerships, or exploring creative solutions, they’ve settled for quick fixes that mortgage our future.
This approach has left West Windsor lagging behind other towns that are embracing 21st-century planning. While our neighbors invest in walkable downtowns, clean tech innovation hubs, and resilient infrastructure, our leadership is doubling down on warehouses, the lowest-value, highest-impact form of development. They’ve failed to pursue available state and county resources, missed opportunities for collaborative planning, and ignored resident input on how land use should reflect our shared priorities.
We see a different path, one rooted in sustainability, economic diversity, and community well-being. We believe West Windsor’s future depends on mindful development that works for everyone, not just a handful of warehouse developers.
✅ Smart Economic Growth: Instead of low-value warehouse sprawl, we can attract research centers, clean technology firms, and small businesses that generate high-paying jobs, strengthen our tax base, and align with our community’s character. Our location near Princeton makes us an ideal home for innovation, but only if we have leadership with the vision of pursuing it.
🌿 Sustainable, Resilient Planning: Climate realities demand smarter development. We are committed to addressing flooding and environmental risks through stronger standards, green infrastructure, and planning that protects our open space.
🏘️ Thoughtful Housing Solutions: Meeting affordable housing obligations does not require reckless overdevelopment. With careful planning, we can integrate well-designed projects into the township, supporting diversity and affordability without overwhelming our schools or infrastructure.
🏙️ Vibrant, Walkable Spaces: By focusing on mixed-use projects that blend retail, housing, and public green spaces, we can create community hubs that foster connection, support local businesses, and improve quality of life.
This election is about more than a single warehouse project. It’s about what kind of community we want to be. We can accept an outdated vision that prioritizes industrial development interests over residents needs, or we can embrace a forward-looking approach that builds a safer, stronger, and smarter West Windsor.
The Choice Is Clear:
The incumbents offer more traffic, more pollution, and more concrete.
We offer smarter planning, cleaner growth, and leadership that puts people first.
Let’s reject the failed status quo and embrace a safer, stronger, smarter future for West Windsor.
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